Process Overview Animation

The Pitch

Having your specific needs in mind our team will get to work on creating a handful of original and exciting concepts tailored specifically to YOU.  Your brand is unlike any other brand out there... so we think your video should be too!  Over the years we have developed a ton of insight on what does and doesn't work on social media and look forward to sharing that with you.  Have an idea?  Don't be shy!  Collaborating on ideas with our clients always brings out the best results.

Lights, Camera, Action!

Client Reviews

Pre-Production

Where it all gets started

The Intro Call

Logistics

After a concept has been chosen we can then move into the pre-production phase... don't worry, we will take care of everything.  Just let us know when the video needs to be ready and then sit back and relax!  We will continue to connect with you on a regular basis so you are involved every step of the way... after all this is YOUR video! 

Once the concept for your video is solidified, our creative team develops the mood board — a more in-depth project summary that integrates the following elements:

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• Video Concept

• Script

• Music Style

• Graphic Styles

• Cast Description

• Voice over Description

• Wardrobe Style

• Cinematic Look & Feel

• Location

This will be the main reference for most of the creative team moving forward to assure we stick to the overall tone and feel outlined in the creative development process so YOU get exactly what you envision.

Once the script is locked in, Bokeh Knights will get to work on the following:

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• Casting Voiceover Talent – With many years of experience getting local talent, we'll select the best voiceover artist for the job and consult your team for the final hire.

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• Casting Actors – In casting hundreds of videos, we know the local talent pools well. Whether we pull from our existing actor base or hold a casting session to audition new talent, we'll find the perfect fit for your video and collaborate with your team on final selections.

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• Searching for Locations – Our location scouts will search for the optimal background to tell your story — whether it be an in-studio or on-location shoot, we'll figure out a solution that lends credibility to your message and also respects your budget.

Talent and Locations

First things first, send us an email so we can get started!  Whether you have a new fancy product, have an amazing idea for a script, or have an amazing song, we want to hear all about it!  A video that doesn't connect with your target audience or your marketing strategy is useless... so the more we know the better.  During this intro call we will answer all of your questions about us, but more importantly we will be gathering all of the information we need to concept out your specific video.

Production

We have a full in-house team of some of the best filmmakers around who are eager to get out there and create amazing content.  We use the same gear used in Hollywood motion pictures to ensure you can confidently show this video off to all of your friends, and more importantly, your in-laws.  We'd love to have you on set if you'd like to make the trip!  If not, sit back and relax, as we will keep you updated with behind the scene photos and shots taken!

Props and Wardrobe Sourcing

Props – A prop, short for "property," refers any of the physical materials that will be included in the video for specific effects. "Set props" are larger items that work to build a cohesive scene, such as furniture, while props generally include items that the characters will interact with during the video — like a pen, bike, bottle of water, product, etc.

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Wardrobe – "Wardrobe" refers to the clothing and accessories the principal actors and background artists wear to add depth and believability to the messaging. Wardrobe design involves in-depth knowledge of how colors translate on screen, how certain colors interact with the environment and skin tone, and what styles and fabrics complement various body types.

After all of the groundwork has been laid, it's time to make the script come to life. Depending on the complexity and scope of your project, production can last one to several days, but at this point we've got a solid schedule so there should be no surprises. Now that we're production ready — it's time to roll camera!

Post-Production

After a successful production, it’s time for our team to move into the the post-production phase. Also known as “editing” or simply “post” for short, this is where all of the great footage we collected is pieced together to make a crisp, clean video that tells the client’s story. Without talented digital and sound editors, even the most beautiful shots and tight scenes won’t amount to much. Everything comes together in post, starting with a post-production meeting.

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During the post-production meeting, we’ll assemble our post-production team to hand off the video footage, audio and shot notes, along with any notes about updates or changes from the initial production plan. At this time, the project manager will build out a schedule and provide the client with estimated dates for reviewing the video versions.

Post-Production Meeting

For client reviews, we will show you a rough edit wich allows you  to mark notes on specific areas  and even draw right on the video to point out specific areas that need to be discussed.

Launch Day

Whether or not your video will go live on our social media channels we are here to help!   Distribution is half the battle for your marketing campaign so we definitely don't want you left with an AWESOME video in hand but no idea how to spread the word!  We will ensure you have the best strategy and tools in place to get your video out there... after all if nobody sees it then what is the point?!?!